My three year old son is going through a very… messy… stage in life.
He’s at the age where it seems like he’s always got some sort of green bodily fluid dripping from his face holes.
It’s kinda gross most of the time.
Well, OK — it’s gross ALL of the time.
Anyway, where was I?
So he’s walking around with gunk falling out of his face and I’m running around trying to find a Kleenex or something to wipe him clean.
I’m in a “hyper-buying state” right now.
If someone offers me a single Kleenex for $10, I’d probably buy it.
So what does this have to do with your business?
A lot, actually.
If you can identify your “hyper-buyers”, those folks who NEED what you have, making a sale becomes EASY.