That’s what you need to give your potential customers each and every time you send them a piece of marketing.
It’s great to build rapport. As a matter of fact, you have to. You need to let them know that you care about them. But it is also your responsibility to give them valuable information that helps them.
So many people are afraid of sounding pushy if they ask for a sale. But if you have information or a service or product that will help someone, it is your obligation to let them know about it.
If you are sick and I have a pill that I can sell you that will make you feel better, it’s my duty to offer it to you. What sense does it make to tell you all about the pill, how it works, and how it will make you feel better, but then just walk away without offering it to you?
Give your potential clients the information they need that will ease their pain, then offer to sell them the solution.
Remember, people will pay anything to make their pain go away.