Let’s face it… when you sit down to write, suddenly 1,000 other things begin to compete for your attention.
Facebook is always there, calling for you to stalk your friends to see what they’re up to.
Emails keep coming.
The sudden desire to clean up the house, even though this is your writing time.
It can feel downright impossible to concentrate enough to actually type the words you need to write.
The Simple Things Make It Easier
I’ll be the first to admit — this isn’t my idea or even a new one.
Years ago, a copywriter by the name of Eugene Schwartz become one of the most highly paid and prolific copywriters by following a very simple formula.
What I’m about to describe is his methodology, but it is still just as powerful today as it was when he was copywriting over 60 years ago.
- Turn off ALL distractions. Turn off your phone… don’t just silence it, turn it OFF. Shut down your web browser — no email temptation, no Facebook distraction. Nothing. No distractions at all.
- Set a timer for 30 minutes. That’s it. No more, no less. Don’t try to power through a two-hour writing session. All you’ll do is burn yourself out. Simply commit to 30 minutes of distraction-free time to concentrate on what you need to do.
- Keep your butt in the chair. For these 30 minutes… stay seated. I don’t care if you simply stare at the blank screen, completely uninspired with nothing to write. Just stay there. Eventually, you’ll type something. It may be complete garbage, but hey… that’s what editing is for.
At the end of your 30 minutes, stand up, take a break, grab a snack, whatever you want to do. Relax for 10 minutes. Let your brain rest, check Facebook now (maybe you missed your Aunt Edna’s latest cat video), check email, or return a phone call.
After your 10 minutes are up, set your timer and do it all over again.
If you can stick to this schedule and do a total of four cycles per day, you’ll only spend two hours of actual writing, but you will be more prolific than 90% of the copywriters working today.