Do you know why I think copywriting is so awesome? Because you get to connect one on one with someone who has a need for what it is that you’re telling him or her about, but you are doing it on a massive scale.
Sometimes your message can be reaching thousands of people at one time. You are connecting on a personal level with a potential client, but you are doing it thousands of times at once.
Why am I telling you this? Because effective copywriting is a form of selling. But rather than simply telling someone about your service or product, you are crafting the message to tell them how you are going to solve their problem.
No cute geckos, or clowns, or bunnies. Just flat out, in your face info that they can use or not.
If you are good at it, you can EASILY double or even triple your income, because you are shifting the focus from your product to how it will benefit the customer.
Tomorrow, we’ll talk a little bit about one of the easiest techniques to really connect with your readers and make your message really stick in their mind.
P.S. Sales Pitch Alert! If you’d like me to work with you to craft a sales letter that is GUARANTEED to get results, head on over to www.BrooksRembert.com/Marketing