There’s a pretty common acknowledgement in the realm of copywriters which dictates no matter how great your copy is — it’s virtually impossible to CREATE demand in someone.
BUT… if you know where your prospects hang out, either online of offline, you can show them your message on their home turf and you’ll stand a much better chance of having them buy from you.
Give ’em What They Want
It boils down to this… you can’t create a desire in someone. But you can channel it towards your product or service.
Let me give you an example. If you are creating a sales piece for a housecleaning service, you’ll stand a much better chance of success if you make the offer to someone who’s likely to take advantage of it.
If it were me, I would market towards a household where both parents work and they have two or more young children. This prospect has probably already thought about hiring a housecleaner at some time or another.
I mean, who wants to come home from a long day at work and clean the house while two kids need to be fed, bathed, helped with homework, and put to bed?
Who wouldn’t I market to? A more traditional family… middle-class, only one spouse works, and because there’s only one income coming in, they are very money-conscious. Because let’s face it, a housecleaner is definitely a luxury.
Join the Conversation They’re Having in Their Head Already
After you’ve crafted your message, the next hardest part is figuring out the best time to show them your offer.
Your prospect is someone you know has already been thinking about purchasing the type of product or service you’re offering.
If you can show them your message while they’re thinking about the problem you can solve, you’re golden.
Sticking with our housecleaning offer, maybe you mail it so it arrives on a Saturday.
Your prospect has been working all week long and simply wants to veg out and do nothing all weekend, but the house is a wreck and the laundry is piled high.
They go to the mailbox and lo and behold… they see a postcard.
“Hipster Housecleaning: Let us make your house sparkle and shine while you unwind! Free estimate and never any obligation”
Now THAT offer has a much better chance of being taken advantage of.
If you’re ready to supercharge your sales, get a free, no obligation quote. I guarantee it’ll be the best investment you’ve ever made for your business.
Simply head over to www.BrooksRembert.com/estimator and let’s get started together!