When I was a kid, I absolutely LOVED Nolan Ryan.
If you don’t know who he is, he was a baseball pitcher who played for many years with the Houston Astros.
As a matter of fact… little known fact —
He was the very first baseball player to sign a contract which paid him over $1 million a year.
Anyway, where was I?
Oh ya, Nolan.
I was such a big fan of his, even decades after his retirement, I named my son after him.
Well, kind of.
My wife vetoed the name Nolan… so I had to settle for Ryan.
I watched as many games as I could when he pitched.
Went to the old Astrodome as often as my parents would take me.
Bought books about him.
Had his number 34 jersey.
I was a fan.
So what’s the deal? What does this have to do with your business?
Well — for one… you NEED fans.
And the best way to get them is to create your own “fan club”.
Now, it doesn’t have to be called a fan club, but it can be a loyalty program where you give your “fans” special offers not available to anyone else.
If you’re on online retailer, give them sneak peeks at your latest products.
Landscapers can provide a free “lawn analysis” each year to ensure pH levels are good.
There’s a thousand different ways you can turn customers into fans.
And members of your “fan club” are much more likely to pass by other businesses on their way to giving you their hard-earned money.
So start thinking… what are some ways you can create a fan club and keep your customers for life?