I Gave Her a GIFT!

I just got finished writing a Landing Page for a client. She’s a business consultant based in Singapore who is marketing to business owners who are struggling with profitability and looking for ways to get back into the black. She’s advertising on Google, Facebook, all the usual places and driving them to a Landing Page to try to get them …

Find Your Voice

I think one of the worst things you can do when you’re writing a marketing piece, especially when it’s for something like a powerwashing business, lawn care, housecleaning business, or any other type of one-man show kind of business is to make it sound too formal. One of the easiest tricks to increase the readability and relate-ability of your copy …

How to Double Your Income By Learning Copywriting

Do you know why I think copywriting is so awesome? Because you get to connect one on one with someone who has a need for what it is that you’re telling him or her about, but you are doing it on a massive scale. Sometimes your message can be reaching thousands of people at one time. You are connecting on …

The Breaking Bad Way of Marketing

You remember the show. The High School science teacher who developed cancer and turned his knowledge of chemistry into one of the largest meth operations in the world. Now, I’m not saying to drop everything and learn how to cook meth. But I am saying that you can take a page out of his playbook. Do you remember how he …

Valuable Info

Valuable information. That’s what you need to give your potential customers each and every time you send them a piece of marketing. It’s great to build rapport. As a matter of fact, you have to. You need to let them know that you care about them. But it is also your responsibility to give them valuable information that helps them. …

Your Customers Don’t Care About You!

Yesterday we talked a little bit about how customers don’t care about you. They only care about what you can do for them. I just got done writing some sales copy for a drone manufacturer. It is a really cool gadget. Carbon fiber and aluminum body, 2.2-pound payload, 13,200 MaH lithium battery. Awesome, huh? But what the heck does that …

What’s In It For Me? What EVERY Customer Wants to Know

So we’ve been here in the Middle East for about 2 1/2 months so far. I’d heard all of the horror stories about how freakin’ hot it would be, but I’m sitting in my room right now wrapped up in a fleece jacket because it’s about 35 degrees outside. “Don’t worry, the heat’s coming,” the old-timers keep telling me. Maybe …

Quit Being Cheap

Is your sales copy giving you the results you want? If not, you copy probably sucks. Sorry to be so blunt, but there really is no other reason for you to not have the results you’re looking for. People like to hem and haw about how much a good copywriter charges to write a sales letter or an email sequence. …

What Do You Do When a Client Wants to Sell a New Supplement? This

I recently had a client that wanted to sell a new testosterone boosting supplement. I’ve always been fascinated with the health and fitness market. It is so saturated that you really have to break through all the useless noise to find any traction. So this client of mine commissioned me to write a long-form sales letter for his landing page …

Why Copywriting?

It’s a common question that many entrepreneurs ask as they are beginning to scale their business. They know that in order to grow, they need to advertise, blog, or market in order to get the word out about how great their product or service is. So they throw some money at Google AdWords or Facebook Ads, just waiting for all …