Don’t Be Too Clever

Let’s face it. Even copywriters (who know the sole purpose of the copy is to sell stuff) have a tendency to try to get clever with their words. An interesting metaphor… maybe a clever turn-of-phrase. But the purpose of a copywriter is to write so the product sells. Clever Kills Cash Being too clever with your writing detracts from the …

The Powerful and Proven Way to Get Your Copy Read

Be honest… how many of you clicked on the article because of the headline? Who doesn’t want to discover a “secret” and powerful way which will magically make your prospects want to read your copy… Well, the first mini-lesson is this article is — first, you have to get your prospect to click the article. A strong headline which promises …

How Telling Stories Can Make Your Copy More Real

We humans are a funny bunch. We love telling stories. We’ve used them for tens of thousands of years to pass along information and to entertain. As a matter of fact, an article in The Guardian points out hearing and learning via a story aids in memory and retention. So when it comes to marketing and selling… it only makes …

If You Want Fish, Go Where the Fish Are

There’s a pretty common acknowledgement in theĀ realm of copywriters which dictates no matter how great your copy is — it’s virtually impossible to CREATE demand in someone. BUT… if you know where your prospects hang out, either online of offline, you can show them your message on their home turf and you’ll stand a much better chance of having them …

How Writing Like You Talk Will Improve Your Response Rate

Too often, copywriters, business owners, and just about anyone else for that matter, try to impress people with their vocabulary when writing. But when it comes to marketing and sales copywriting… $10 words have NO place at the table. Simply Write Like You Talk One of the absolute best pieces of advice I ever received when starting out in copywriting …

How To Write Headlines Which Get People to Read Them

I saw it written one time 5 times as many people read a headline than read the actual ad. So what does it mean to you, specifically? It means approximately 80% of the people who read your headline never even bother to read the ad copy! That is extremely significant. You can have the most compelling sales pitch in the …

For Pete’s Sake, Write More Interesting Copy!

Nobody like reading boring articles or sales letters. You know the ones I’m talking about… they’re written in one long, continuous paragraph. They’re hard to read. With no visual breaks for your eyes. So you simply decide that it’s too much effort. And stop reading. Spice Up Your Copy! In addition to making your copy more visual appealing for a …

How to Know EXACTLY What to Write in Order to Sell

When I first hung out my shingle as a newbie copywriter, I made PLENTY of mistakes. I’d price jobs way too low… and I took on jobs about things that I had absolutely ZERO interest in (this is especially difficult — it’s hard to get excited about a new tool for Microsoft Excel. For me anyway). But the most egregious …

How Marketing is Like Dating

It’s been a few weeks since I’ve written. I’ve actually been staying pretty busy writing some killer sales copy for my clients. But the message of today’s email is to talk about how marketing is a lot like dating. I recently read a great example of the difference between how most business owners market themselves versus how the smart ones …

The Proven Method to Grow Your Business

What’s the proven method? Have great copy to market your business. That’s it. Sound simple? Sometimes it is. But sometimes it’s pretty hard. Anyway, I have a buddy who buys crappy houses, fixes them up, then rents them out. He sends out thousands of postcards to people who are either going through foreclosure, or own houses but live in another …