How to Write a Good Ad

Let’s learn how to write a good ad. Business owners MUST have sales… cash coming in… to survive. And for hundreds of years, the best way to get sales is to advertise. But what exactly makes a good advertisement? I mean, something as simple as the sign on your store is, technically, an advertisement. Someone driving by sees it, and …

Sometimes Freelancing Sucks

Imagine your freelancing income dropped by 90% from one month to the next. Would you be able to survive? I don’t think many of us could. But this is EXACTLY what happened to me… and it was all my fault. When I first started copywriting, I hung my shingle out on the freelancing website Fiverr. For the first 18 months, …

The Lazy Business Owner’s Way to Double Your Sales

School’s in session… so listen up. If you want to double (or more) your sales, income,and all-around chance of building a successful business, print this email out, hang it on your wall, and apply these tips to double your business (starting TODAY!) 1. Be investor-minded, not opportunity-minded – This means taking the long game. Don’t chase shiny objects. Make your …

Do You Have a “Fan Club”?

When I was a kid, I absolutely LOVED Nolan Ryan. If you don’t know who he is, he was a baseball pitcher who played for many years with the Houston Astros. As a matter of fact… little known fact — He was the very first baseball player to sign a contract which paid him over $1 million a year. Anyway, …

What Spit Bubbles and Snot Teach You About Business

My three year old son is going through a very… messy… stage in life. He’s at the age where it seems like he’s always got some sort of green bodily fluid dripping from his face holes. It’s kinda gross most of the time. Well, OK — it’s gross ALL of the time. Anyway, where was I? Oh ya. So he’s …

Lack of Money Destroys Woman’s Marriage

A while back, I got to talking to a lady who’s lack of money destroyed her marriage You see, she and her husband had been married for about 4 years. He was a software developer for a small firm, so didn’t make Silicon Valley-type outrageous money. She was a budding entrepreneur. Unfortunately, she fell for practically every “shiny object” which …

How to Attract Customers by NOT Giving Away Freebies

There’s a guy who I consider somewhat of a mentor and what he told me about marketing to customers COMPLETELY changed my business. The funny thing is — most business owners are terrified to try this, because it goes against EVERYTHING they’ve been taught by the so-called GURUs. They tremble in fear when they hear it, convinced it’ll ruin their …

Ramit Sethi Ripped Me Off

I mean, he flat out TOOK it. And his 100% money-back guarantee was a pain in the azz to get also. Let me explain… I’m a lifelong student of copywriting and marketing. I mean, it’s what I do, right? So I always try to stay up to date and learn from as many people as possible. So I forked over …

Do This One Thing to Get More Sales

It’s true… this one thing can get you more sales. But first, let’s talk about something… We all know sales are the lifeblood of your business. And in order to increase sales, you need to present a compelling reason to your prospect on how your service or product is going to solve their problem. Because remember… your prospect only cares …

How to Start Your Side Hustle Without Spending Any Money

This is going to be a bit of “stream of conscious” writing because I’m a little tired and don’t feel like proofreading and editing after my little fingers finish tickling the keyboard. So… starting a side-hustle for free… Is it really possible? Let me tell you a quick story. You might not know I’m in the National Guard and a …