How to Create a Massively Fun Business

A business which makes money… Now that’s a fun business to run. And today, the internet has made starting a business so stupidly simple, you’re absolutely crazy if you don’t do SOMETHING. Pick literally ANYTHING to sell. Let’s say, pink flamingos. Believe it or not, there are plenty of people who are crazy about pink flamingos. Pink Flamingo connoisseurs, if you …

Don’t Be Afraid to Be Different

“We are the music makers… and we are the dreamers of dreams.” – Willy Wonka Willy Wonka and the Chocolate Factory is one of my favorite movies. NOT Charlie and the Chocolate Factory… that goofy, weird Johnny Depp version that came out a few years ago. You know what I love most about it? Besides the fact that it’s every kid’s fantasy… visiting a factory …

To Make a Sale, You Have to Be…

Patient. You have to be patient when you want to make a sale. It doesn’t matter if you’re selling a 10 cent widget or a $10,000 software program. If your prospect isn’t ready to buy, or even worse, isn’t even thinking about buying, you can’t MAKE her buy. You see… you can’t CREATE demand for your product or service. Sorry …

How to Argue With Idiots

OK, so most of the time, it’s probably not the wisest thing to do. I mean, there is the old saying about wrestling with a pig and getting dirty. But sometimes, people are so far off the mark when they give other people advice. Particularly when they’re telling other business owners how to increase their sales… I have to step …

Why You Need to Be Different

Back in Middle School, we all tried our best to fit in with everyone else. Peer pressure sucks… and woe be the kid who tried to stand out from the crowd. But now we’re all grown up — most of us anyway — and with a business and career to manage, the tables have turned. You see, in order to …

The Secret to Maximize Productivity

Let’s face it… when you sit down to write, suddenly 1,000 other things begin to compete for your attention. Facebook is always there, calling for you to stalk your friends to see what they’re up to. Emails keep coming. The sudden desire to clean up the house, even though this is your writing time. It can feel downright impossible to …

How to Write So People Pay Attention

Quick… let me ask you a question. What is the purpose of copywriting? If you said anything other than to make a sale… you’re wrong. Sorry, thanks for playing. OK. So now we know what our goal is. In order to make the sale or get your prospect to take the action you want him or her to take, you’ve …

Don’t Be Too Clever

Let’s face it. Even copywriters (who know the sole purpose of the copy is to sell stuff) have a tendency to try to get clever with their words. An interesting metaphor… maybe a clever turn-of-phrase. But the purpose of a copywriter is to write so the product sells. Clever Kills Cash Being too clever with your writing detracts from the …

The Powerful and Proven Way to Get Your Copy Read

Be honest… how many of you clicked on the article because of the headline? Who doesn’t want to discover a “secret” and powerful way which will magically make your prospects want to read your copy… Well, the first mini-lesson is this article is — first, you have to get your prospect to click the article. A strong headline which promises …

How Telling Stories Can Make Your Copy More Real

We humans are a funny bunch. We love telling stories. We’ve used them for tens of thousands of years to pass along information and to entertain. As a matter of fact, an article in The Guardian points out hearing and learning via a story aids in memory and retention. So when it comes to marketing and selling… it only makes …